The guides.

Eleven guides covering the full arc of a digital product business — from finding a niche to running it solo. Looking for full-length books? They're on the books page. Or get everything for $97 in the bundle.

15 resources

Core Library

From Passion To Payday

The complete system for building, launching, and selling a digital product.

The flagship guide. Covers the full arc — finding a viable idea, building and pricing the product, making the first sale, and running the business once it has customers.

$24
PDF · 120–180 pages
Buy
Core Library

The Revenue Engine

A complete marketing and sales manual for digital product creators.

How to get consistent traffic, build an email list that converts, and run sales sequences that don't feel sleazy. The full marketing system for solo operators.

$24
PDF · 80–120 pages
Buy
Core Library

Solo Operations

How to run a digital product business by yourself — money, systems, and sustainability.

The operations manual for a digital product business run by one person. Bookkeeping, taxes, automation, customer support, and staying functional after the first year.

$24
PDF · 80–120 pages
Buy
Field Guide

Niche Selection

A field guide to finding a niche with real demand — and the confidence to commit to it.

The 4-filter framework for evaluating any niche idea — plus 10 real case breakdowns and a decision matrix you can use today.

$12
PDF · 30–45 pages
Buy
Field Guide

Offer Design

How to structure, price, and position what you sell.

Core offer vs. offer stack, bundling strategies, pricing tiers, guarantee frameworks, and upsell architecture — how an offer goes from "here's what I sell" to something people actually want to buy.

$12
PDF · 30–45 pages
Buy
Field Guide

Copywriting Essentials

The writing skills every digital product creator needs — and nothing they don't.

Headlines, hooks, sales page structure, email copy frameworks, and an editing checklist. The copywriting toolkit for people who aren't copywriters.

$12
PDF · 30–45 pages
Buy
Field Guide

Launch Playbook

The 8-week pre-launch through post-launch roadmap for digital products.

An 8-week pre-launch timeline, email sequence templates, launch day hour-by-hour playbook, and a post-launch debrief framework.

$12
PDF · 30–45 pages
Buy
Field Guide

Digital Product Creation

How to build and deliver ebooks, worksheets, templates, and text-based courses.

Formatting, tools, file formats, and delivery for every type of digital product — PDFs, worksheets, templates, and text-based course content.

$12
PDF · 30–45 pages
Buy
Field Guide

Customer Psychology

How buyers actually make decisions — and how to meet them where they are.

Buyer decision stages, objection mapping, trust signals, ethical urgency and scarcity, and post-purchase psychology for retention.

$12
PDF · 30–45 pages
Buy
Bundle

The Starter Bundle

The three resources for people at the idea stage.

From Passion To Payday + Niche Selection + Offer Design. Everything you need to get from idea to first offer. Normally $48 — bundled at $39.

$39
PDF Bundle · 3 guides
Buy
Bundle

The Growth Bundle

For people with a product who need more sales.

The Revenue Engine + Copywriting Essentials + Launch Playbook. The marketing and sales system for creators who already have a product. Normally $48 — bundled at $39.

$39
PDF Bundle · 3 guides
Buy
Bundle

The Complete Library

Every Core guide and Field Guide in one bundle.

All 3 Core Library guides plus all 6 Field Guides. The complete system from idea to scale. Normally $108 — bundled at $79.

$79
PDF Bundle · 9 guides
Buy
Bundle

The Complete Books Set

All five long-form books in one purchase.

Starting and Validating, Financial Fundamentals, Sales and Persuasion, Systems and Operations, and The Psychology of Business. Individually $95 — bundled at $79.

$79
PDF + EPUB · 5 books
Buy
Premium

The Passion To Payday Workbook

An active implementation companion to the main guide — fill it in as you build.

A fillable, chapter-by-chapter workbook that mirrors the main guide. Guided questions, action steps, decision checkboxes, and 'done' criteria for every section.

$59
Fillable PDF · 60–80 pages
Buy
Premium

The Swipe File

Ready-to-use templates for sales pages, emails, headlines, and CTAs.

10 annotated sales page templates, 25 email templates, 15 headline formulas, 10 CTA variants, and 5 guarantee/refund policy templates — all fill-in-the-blank.

$49
PDF · 40–60 pages
Buy